Stop dreaming.

Start B U I L D I N G.

Everything you wish someone had handed you on day one: the legal steps, business planning, studio setup, marketing strategy, and the mindset to actually make it happen.

Sound Familiar?

You have the license. You have the passion. But launching felt like a leap into the dark.

You worked hard for your esthetics license, but no one taught you how to run a business. Which structure to register as. How to protect yourself legally. What insurance you actually need. How to price your services without underselling yourself.

When I got my professional license, I walked out ready to do amazing skin care and completely unprepared for everything that came next. I was overwhelmed, I second-guessed every decision, and I made costly mistakes that didn't have to happen.

This guide is what I wish I'd had from day one.

“ Chelsea’s ebook is such a valuable guide for anyone wanting to start their esthetician business! She explains everything in a clear, encouraging way- from setting up basics, to marketing yourself, and all the foundations needed to support a successful business. She shares not only the “what to do” but also the “how to do it”, with helpful tips that you can put into action right away. It feels like having a mentor in your pocket. This ebook gave me so much more confidence and direction to start my business- highly recommend!” - Adyson of Admar Esthetics (established 2025)

Your Guide

Hello, I'm Chelsea McBee.

Licensed Esthetician - Spa Owner - School Director - Esthetician Mentor

I've spent 9 years in the esthetics industry - not just doing facials, but running a spa, directing an esthetics school, and mentoring practitioners who are exactly where you are right now.

I created this guide because the path from "licensed" to "booked and thriving" has too many unnecessary detours. You don't need to learn everything the hard way. You need a clear, honest roadmap from someone who has already walked it.

I believe in Community Over Competition. When you succeed, we all rise.

What's Inside

Seven chapters. Zero fluff.
Every answer you need.

01

Understanding the Esthetics Industry

A clear-eyed overview of the scope of your practice, the phases of launching, and how to build your roadmap from the very beginning.

02

Planning Your Business

How to write a real business plan, define your niche and ideal client, set your prices, and establish your brand identity: logos, colors, and all.

03

Legal Steps to Establish Your Business

LLC vs. Sole Proprietor. Business licenses. State registration. Setting up your bank accounts the smart way - including the 4-account system Chelsea uses.

04

Policies & Protecting Yourself

Cancellation policies, intake forms, consent forms, charting - the professional infrastructure that protects you AND sets you apart from day one.

05

Setting Up Your Esthetics Studio

Complete supply lists for waxing and facials, how to create a healing atmosphere on a budget, and why less is more when you're just starting out.

06

Marketing Your New Business

Instagram strategy, Reels ideas, branding consistency, hashtags, and the low-cost local tactics that actually build a client base in the real world.

✦

Chapter 7 + Bonus Worksheets

Mindset + Your Complete Business Launch Toolkit

The inner work matters just as much as the outer steps. Chapter 7 covers mindset, imposter syndrome, and staying grounded - plus three fillable worksheets: a full Business Launch Checklist, an Ideal Client Profile deep-dive, and a Notes section to capture your vision as it unfolds.

Is This For You?

This guide was written for the esthetician who is ready to bet on herself.

You have your license and want to launch your own practice - not work for someone else forever

You're overwhelmed by the business side and don't know where to start

You want to set up your finances correctly from the beginning and avoid tax headaches

You're ready to build a brand that attracts your dream clients - not just any clients

You want honest, practical guidance from someone who has actually done it - not generic business advice

You're willing to do the work, one step at a time, to build the life you've been dreaming about

Get Started Today

Your practice is waiting.
Let's build it.

For less than the cost of a single facial supply run, you'll have the complete blueprint - written by a real esthetician, for real estheticians.

$47

Complete PDF Guide - Instant Download

• 7 chapters of step-by-step business guidance

• Legal setup walkthrough (LLC, licenses, taxes)

• Chelsea's personal 4-account banking system

• Full supplies lists for waxing & facials

• Instagram & marketing strategy

• Business Launch Checklist worksheet

• Ideal Client Profile worksheet

• Instant PDF download - keep forever